Marketing Beauty

Marketing wrinkles my brain. How do we make people want something? Be willing to sacrifice other necessities to purchase it? How do we make a product so appealing in just thirty seconds time? Are we gullible enough to fall for that? Apparently so. Lately there have been a few companies who have pulled back the…

Pens … for her?

I came across this little gem in my Internet wanderings today. Bic pens specifically designed and marketed to women. Click here to see them! Their slender, bedazzled sheen is supposed to appeal to the femininity hiding within us — so the marketers claim. It seem though that the public has only sarcastically bought into such…